Freelance web designer creating websites with a focus on design & the detail

I’m Rachel a freelance web designer, graphic designer & founder of Futuretrace. I build professionally designed WordPress websites efficiently, that can be easily updated and maintained in the future.

Featured work

web design kent

Humanising conversations & learning through creativity, social technologies, kindness & empathy.

Change That Matters

Website re-design for a boutique consultancy organisation.

st martin's digital case study

Delivering courses for individuals, employers and communities in Ealing.

Learn Ealing

Accessible website design for a London adult learning provider

web design kent

Documenting a photo mosaic artwork, marking the anniversary of women’s right to vote.

The People’s Picture

Website for ‘Our Story – 100 Years of Women’s Right to Vote’

st martin's digital case study

Taking music in worship, concerts and ministry online to reach audiences digitally during the Covid19 pandemic.

St Martin-in-the-Fields, London

A player for worshippers to access online concerts & services.

st martin's digital case study

A brand identity & website for a speciality food company with WooCommerce store.


Brand design & ecommerce website for a speciality food retailer.

st martin's digital case study

Bespoke suits handmade in Soho, London by Chris Kerr – in the great tradition of Savile Row tailoring.

Chris Kerr

 A website for bespoke tailor Chris Kerr 

Why hire me?

I believe your business is unique and your website should be too. I will take the time to listen to your ideas and discuss with you the best way of achieving your objectives during the development of your website.

I will design & build your website, keeping you fully informed, guiding you through the process, and responding promptly to your feedback and suggestions. I offer a full range of graphic design services too and can help with brand identity and any web content you require.

Client feedback

“Rachel swiftly fulfilled the brief and created not only a functional, but a stylish and well-designed platform on which we can showcase our various digital productions. She is regularly on hand to answer any queries we may have, update us on interest and visits to the site, and undertake additional work and revisions as required.”

Cathy Martin
Music Programme Manager, St Martin-in-the-Fields, London

Freelance web design services.

Web Design



Search Console
Google Analytics
Google Data Studio


Shop Design
Payment Gateways
Secure Sites


Web Graphics
Vector Illustration
Logos & Icons

Web Accessibility

WCAG Compliant design
Web accessible content
Testing & inspection

Brand Identity

Brand Guidelines
Brand Assets

Website Management

Site maintenance
Content Updates


Pitch Decks

Work with me.

Please email me at if you have any questions or you would like to arrange a free web consultation.

What I do

I am a freelance web designer and developer helping clients across Kent, London and the UK. I specialise in WordPress Web Design and Graphics. I can offer a range of options for online meetings including Microsoft Teams, Zoom, Skype & Google Chat. Please get in touch if you  have a project in mind you would like to discuss.