Design. Technology.
Making things work better.
Futuretrace combines design thinking, technical knowledge and practical problem-solving to help small businesses make better use of digital technology.
Hi, I’m Rachel.
I’ve worked across design, web development and digital education, which means I tend to look at digital problems from more than one angle.
I understand the design, I understand the technology, and I’m used to explaining how things work without making them unnecessarily complicated.
That combination is now at the heart of Futuretrace: helping small businesses work out what they actually need, then designing and building something practical around it.
WHAT I BRING
Different skills. One practical approach.
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01
Design thinking
Looking at the whole problem — how something works, how it feels to use and what people actually need from it.
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02
Technical knowledge
Understanding the technology behind a solution well enough to make sensible choices and build things that work.
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03
Clear communication
Making digital ideas understandable, asking the right questions and avoiding unnecessary technical language.
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04
Practical implementation
Turning ideas into working websites, connected workflows and useful digital systems rather than leaving them as plans.
One problem. The right combination of tools.
Every business is different. Sometimes the answer is a better website. Sometimes it’s connecting systems that don’t currently talk to each other. Sometimes AI can remove a repetitive step or make information easier to work with.
Futuretrace starts with what needs to improve, then chooses the right combination of design, development, automation and AI.
Have something in mind?
Let’s talk