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  • Website
  • Ecommerce

From specialist supplier to online store

A website and ecommerce redesign for an established speciality food and coffee supplier.

Visit Neroitalia
Abstract illustration: a large black rectangle overlapped by a deep burgundy rectangle, with a thin burgundy bar, a small black square and a small navy square, on a pale grid.
Problem
Neroitalia wanted to modernise its brand and website, make its products easier to find and create a stronger online shopping experience for retail customers.
Approach
Refresh the brand and restructure the website around a clearer customer journey, with redesigned shop and product pages, improved product imagery, responsive layouts, SEO foundations and accessible website analytics.
Result
A more professional ecommerce presence that made products easier to discover and buy, while giving the Neroitalia team a website they could update and manage themselves.

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